Commercial Facial Recognition

02

For Access Control

Ensuring a building’s safety from unauthorised personnel is crucial, biometric facial recognition is an effective and superior tool in controlling who enters and exits your premises. Facial recognition allows operators to scan and identify an individual’s face, using the unique facial features to create a database. Access can then be granted or denied based on this database.

03

For Security

Facial recognition software can be applied as a security measure in high-risk locations. This solution allows security personnel to identify a potential threat in a large crowd, facial recognition software can recognise the identity of a person flagged as a potential danger and an instant notification will be sent to relevant authorities. Once alerted, law enforcement or security personnel can then take the appropriate precautions.

04

For Marketing

Facial recognition software can help marketers to improve targeting and profiling. The AI technology utilised in facial recognition software will allow marketers to tailor advertisements to your specific preferences.

For instance, passing billboards will no longer display run-of-the-mill, automated advertisements, but rather, a unique advertisement targeting your preferences based on the profile triggered by your unique token – your face.

Industries such as retail will also benefit from facial recognition technology, possessing the ability to monitor their customer’s behaviour closely, recognising each and every time a customer enters a store. Marketing campaigns can then target customers based on these recognised behavioural patterns.

05

For GDPR

Facial recognition software can be designed with GDPR (general data protection regulations) compliance in mind.

The software is able to detect faces using facial features as identifiers, these identifiers are unique to each individual and as such are impossible to replicate.

Facial recognition software can be programmed so as to totally erase any data following a lapse of time. The data, or images, is not stored by the client and as such the identity of the user remains secure and protected.